Eyes can be shut – but there is no off option for the nose. To breathe is to smell. And while visual stimuli only enter our brain via a complex process of neuronal translations, olfactory incentives affect us more directly – and often unbeknownst to us. The invisible architecture that surrounds us is the starting point of artist Elodie Pong’s project. She explores its numerous facets at an interface between fiction and reality, in both an exhibition at Helmhaus Zürich (March 11 to May 16, 2016) and in the space of this publication.